Lenovo to Open Regional Headquarters in Saudi Arabia, Plans Local Manufacturing by 2026

Prime Highlights

Lenovo to set up regional headquarters in Saudi Arabia, strengthening its Middle East footprint.
Partnership with local company to build a manufacturing plant, production to begin in 2026.

Key Facts

Giovanni Di Filippo will serve as General Manager of Lenovo Saudi Arabia.
The move supports Saudi Arabia’s Vision 2030 and Lenovo’s global AI-driven growth strategy.

Background

China’s Lenovo Group has announced plans to establish a regional headquarters in Saudi Arabia as part of its strategy to further expand in the Middle East. The intent is to solidify its regional position and to assist the goals of Saudi Arabia to develop into a centre of innovation and high-tech manufacturing.

In a statement, the company confirmed that Lawrence Yu, a long-time Lenovo executive, will lead the new headquarters. Giovanni Di Filippo has been appointed as General Manager of Lenovo Saudi Arabia, while Zoran Radumilo will take charge as the company’s technology chief. Lenovo said the appointments are designed to accelerate its growth and deepen engagement with local markets.

In addition to the headquarters, Lenovo is collaborating with a local firm to come up with a manufacturing plant in Saudi Arabia. It is expected to start production in 2026, and the plant will produce PCs, laptops, smartphones, and servers, which will further enhance the capacity of local production and reduce the reliance on imports.

The program is part of the Saudi Vision 2030 plan to diversify the economy, encourage foreign investment, and invest in knowledge-driven sectors. Through investment in local operations, Lenovo continues to focus on accelerating services and better access to technology throughout the Middle East.

Lenovo is strategically placing itself in the world as a leader in artificial intelligence (AI) infrastructure. Chief Executive Officer Yang Yuanqing recently stated that AI-related demand is rising sharply across the company’s three core business segments, with China’s demand outpacing global markets.

Analysts say the Saudi move could strengthen Lenovo’s competitiveness in the region’s fast-growing digital economy, particularly as governments and enterprises ramp up investment in AI, cloud, and smart devices.