Saeed Al Zahrani, Director of Public Relations and Corporate Communications at Saudi Binladen Group (SBG), leads the way in innovative strategies that shape public perception and brand success. With over 20 years of experience, he combines creativity and strategic insight to foster positive relationships between organizations and their stakeholders. Saeed emphasizes that leadership is a skill nurtured in a supportive environment, embodying the principle that “every leader is a manager, but not every manager is a leader.” His visionary approach at SBG focuses on customer needs and relationship-building, driving sustainable growth and positioning the company as an industry leader in the Middle East.
Saeed Al Zahrani, Director of Public Relations and Corporate Communications at Saudi Binladen Group (SBG), leads the way in innovative strategies that shape public perception and brand success. With over 20 years of experience, he combines creativity and strategic insight to foster positive relationships between organizations and their stakeholders. Saeed emphasizes that leadership is a skill nurtured in a supportive environment, embodying the principle that “every leader is a manager, but not every manager is a leader.” His visionary approach at SBG focuses on customer needs and relationship-building, driving sustainable growth and positioning the company as an industry leader in the Middle East.
Saeed credits much of his personal and professional success at SBG to the foundational values instilled by his father, who served as his first mentor. Through discipline, honesty, and adaptability, these principles continue to guide Saeed in navigating challenges and opportunities. At SBG, he fosters a culture of collaboration, emphasizing teamwork, diligence, and loyalty. This collective commitment drives organizational success and strengthens team relationships. Saeed’s passionate, ambitious, and positive approach not only fuels his own success but also inspires those around him, paving the way for a new generation of distinguished leaders within the company.
Celebrated by Arabian World Magazine as Middle East’s Top Most Influential Marketing & PR Minds to Follow, Saeed Al Zahrani’s leadership at Saudi Binladen Group exemplifies the powerful synergy of experience, vision, and personal values.
