In an age where fast fashion dominates wardrobes and digital ads flood our screens, Ekori by Parveen Padalkar stands out for its quiet power and authenticity. Rooted in a rich, generational tradition of handloom weaving, Ekori is not just another saree brand—it’s a movement back to heritage, sustainability, and quality.
Parveen Padalkar belongs to a family that has been dedicated to weaving for generations. The Padalkars have long collaborated with master artisans, producing pure handloom sarees with age-old techniques using natural, sustainable fabrics. Today, Parveen carries forward this legacy through Ekori, giving new life to ancient skills and empowering artisan communities along the way.
Each Ekori saree is crafted by hand—no machines, no shortcuts. The result is a piece that is not only beautiful but also meaningful, woven with care, love, and cultural memory. “These aren’t just garments. They’re stories, woven slowly and with intention,” says Parveen.
What makes Ekori’s journey even more remarkable is its *exceptional customer loyalty. The brand boasts a *repeat purchase rate of over 90%, a rare achievement in today’s competitive fashion space. Most of Ekori’s growth has come not from advertising, but from word of mouth, organic reach, and the enduring quality of its sarees. Customers who buy once almost always return for more.
“With a 90% repeat customer rate, Ekori proves that quality and trust never go out of style,” Parveen notes with pride.
This deep trust and connection with buyers has also caught the attention of retailers across India. Without any large-scale marketing campaigns, stores are now approaching Ekori to stock its collections, recognizing the brand’s authenticity and growing demand.
But Ekori is not just about business—it’s about preserving crafts that are vanishing. Many of the artisans Parveen works with had nearly left their looms behind, pushed out by industrial production and lack of support. Ekori has helped bring these weavers back into the fold, offering fair wages, consistent work, and deep respect for their expertise.
“Our family has been in weaving for generations. Ekori is our way of honoring that heritage—and sharing it with the world,” says Parveen.
As today’s consumers grow increasingly aware of the environmental and ethical costs of fast fashion, many are choosing to return to their roots—embracing traditional, sustainable, and ethically made garments. Ekori embodies this shift. Each saree is timeless, meant to be worn, treasured, and passed down across generations.
At its heart, Ekori is a celebration of slow fashion, craftsmanship, and cultural continuity. In a world of quick turnover and disposable style, Parveen Padalkar has created something truly lasting—a brand grounded in legacy, loved by customers, and respected by artisans.
Ekori is not just keeping a tradition alive—it’s building the future of fashion on the foundation of trust, craft, and care.
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