Driven by personal health challenges and a desire to make a positive impact, Ahmed Almatrouk founded Light Fields Food Stuff Co. with the goal of offering delicious, gut-healing, and nutritious food. With a finance degree from the American University of Kuwait, Ahmed transitioned from banking to the food industry, despite lacking experience. His determination led him to seek knowledge from consultants and mentors while immersing himself in every aspect of his business. Committed to innovation, excellence, and continuous improvement, Ahmed envisions a paradigm shift in the MENA region’s approach to healthy eating, placing customer satisfaction and quality at the core of his mission.
Ahmed’s journey into the food industry began with a personal health struggle, prompting him to identify a market gap for gut-healing, nutritious food. Motivated by a desire to improve lives, he founded Light Fields Food Stuff Co. with the mission to promote healthier living. Despite initial challenges and limited experience, Ahmed immersed himself in every aspect of the business, from development to cooking. His hands-on approach fostered growth and innovation, driving the company’s success. Through a commitment to quality, customer satisfaction, and continuous improvement, Light Fields Co. is poised to redefine the healthy eating landscape.
Ahmed foresees a growing awareness of healthy food in the MENA region, with a shift towards valuing food quality over calorie counting. He and his team are committed to leading this change while expanding Lightfields Co.’s presence in the region. Their innovative approach includes gamifying their application to enhance clients’ lifestyles, promoting a 180-degree transformation in health. By integrating lifestyle features, they aim to engage and empower clients to make lasting positive changes. Over the next decade, Ahmed envisions Lightfields Co. becoming a leader in health and food technology, with significant growth across GCC countries.
Recognized by Arabian World Magazine as One of Kuwait’s Top 10 Inspiring Business Leaders to Follow in 2024, Ahmed Almatrouk’s journey from personal health struggles to founding Light Fields Food Stuff Co. is a testament to his unwavering dedication and innovative spirit.
