Rafael Villalona, CEO of Cemex UAE, exemplifies transformative leadership in the cement sector, balancing environmental responsibility with operational excellence. In a rapidly evolving industry where sustainability is paramount, he addresses the challenge of reducing carbon footprints while ensuring efficiency and quality. Villalona is reshaping the future of construction by redefining material use and building design, integrating eco-friendly technologies. Known for his results-driven approach, he fosters a growth mindset within his teams, blending accountability with support. From overcoming toxic work cultures to rescuing a company from bankruptcy, Villalona continues to innovate, championing sustainability and advanced technologies to advance both industry standards and employee engagement.
Rafael Villalona’s leadership is marked by a results-driven approach focused on excellence, accountability, and developing future leaders. Known for his serious demeanor at work, he fosters a compassionate and growth-oriented environment, balancing accountability with fairness. His career-defining moment came as General Manager in Jamaica at 28, where he navigated toxic work cultures and price wars to save a company from bankruptcy. Now, as CEO of Cemex UAE, he has transformed operations by focusing on employee engagement, sustainability, and innovation. Rafael continues to lead with a vision for low-carbon solutions and technological advancements, driving the cement industry toward a sustainable future.
Rafael’s leadership is driven by a natural competitiveness, pushing him to benchmark and achieve best-in-class status. However, his greatest motivation lies in the human element of leadership—supporting the growth of his leaders and helping them reach their full potential. He values the relationships and memories built throughout his career, placing more importance on personal connections than just numbers. As a mentor, Rafael fosters an environment where individuals thrive collectively. His advice to aspiring leaders emphasizes staying grounded in purpose, leading by example, prioritizing culture, and remaining adaptable, resilient, and curious in the pursuit of long-term success.
Recognized by Arabian World Magazine as one of the Most Recognized Leaders in Cement and Concrete Sustainability, Rafael Villalona leadership philosophy goes beyond achieving measurable success, he emphasizes the importance of nurturing talent, fostering growth, and building lasting relationships.
